Xbox CEO Asha Sharma formed Xbox Labs on October 14, a small team led by CTO Scott Van Vliet, after modders using Claude's Opus 5.5 created AI-powered mashups including Mario running inside Elden Ring and Call of Duty running in a web browser.
Xbox said the experiments "challenge long-held assumptions about our industry" and called them "unmistakably good outcomes for players". The Verge noted Microsoft faces a tension between embracing AI modding and protecting its IP from unauthorized ports to competing platforms.