Ars Technica's September 30 report on AMD's $8.2 billion all-stock deal to acquire World Labs named the lab's three co-founders alongside Fei-Fei Li: Justin Johnson, Christoph Lassner, and Ben Mildenhall, all of whom founded the company in 2024.
The report placed World Labs' total fundraising at $230 million, some of which came from AMD, and noted that world models are commonly trained on large video datasets, with competing architectures also in use.